服务价格受拍摄难度、修图要求、摄影师经验的影响。现出一个参考范围:
- 普通小件产品(化妆品、饰品、小电器等)
👉 15–30元/张(常见于淘宝、1688上的摄影工作室报价) - 精品修图/精修白底图
👉 30–60元/张(会做光影处理、细节修饰、适合品牌电商) - 大件或复杂产品(家具、家电、模特穿戴类)
👉 100元以上/张,甚至需要按天计费(500–2000元/天不等) - 批量拍摄优惠
👉 通常量大(几十张或上百张)会有折扣,比如 10–20元/张。
注:大部分摄影服务基础价格只包含拍摄和简单调色,如果要抠图、精修、特效或视频拍摄,费用会另算。
拍摄类型 | 内容说明 | 参考价格 | 备注 |
---|---|---|---|
白底图拍摄(普通产品) | 单品静物,白背景,基础修图 | 15–30元/张 | 淘宝、1688、亚马逊等平台 |
白底图精修版 | 高质感、去污点、色彩校正 | 30–60元/张 | 适合品牌主图或高端电商 |
模特产品白底图 | 模特佩戴/使用展示,白底干净背景 | 80–150元/张 | 模特费用另计 |
创意场景图 | 搭配道具、布景、光影氛围 | 100–300元/张 | 适合品牌风格图或banner |
产品细节图 | 多角度拍摄产品细节 | 10–25元/张 | 通常与主图配套拍 |
组合展示图 | 多件产品摆拍组合 | 50–120元/张 | 包含简单排版 |
GIF动图/旋转展示 | 产品360°旋转或短动画 | 100–300元/个 | 适合亚马逊展示或品牌页 |
短视频拍摄(电商展示类) | 产品展示、开箱、功能说明 | 300–800元/条 | 简易剪辑版 |
品牌广告视频 | 创意脚本+场景布置+模特 | 1500–5000元/条 | 适合品牌宣传片 |
代拍服务(寄拍) | 客户邮寄产品,棚拍摄后寄回 | 单品20–60元/张 | 常见于跨境电商卖家 |
批量优惠(≥100张) | 大量产品拍摄 | 10–20元/张 | 视产品类型与数量协商 |
💡 补充:
- 模特:300–1000元/半天(普通模特)
- 化妆/造型:200–500元/次
- 修图服务单独外包:10–30元/张
Photography Service Pricing Guide
Service prices vary depending on the shooting difficulty, retouching requirements, and photographer’s experience.
Below is a general reference range:
- Small products (cosmetics, jewelry, small electronics, etc.)
👉 ¥15–30 per photo — common rate for photography studios on Taobao and 1688 - Premium retouching / high-end white background images
👉 ¥30–60 per photo — includes lighting adjustments, detailed retouching; ideal for brand e-commerce - Large or complex products (furniture, home appliances, model wearables, etc.)
👉 ¥100+ per photo, or charged daily (¥500–2000/day depending on project scale) - Bulk discounts
👉 For large orders (dozens or hundreds of images), discounted rates may apply: ¥10–20 per photo
Note: Most basic packages only include shooting and simple color correction.
Cutout editing, advanced retouching, special effects, or video shooting are charged separately.
Detailed Pricing Reference
Type of Shoot | Description | Reference Price | Remarks |
---|---|---|---|
White Background Product Photos (Basic) | Single product, plain white background, basic retouching | ¥15–30 / photo | Suitable for Taobao, 1688, Amazon listings |
High-End White Background (Premium Retouching) | Enhanced lighting, blemish removal, color correction | ¥30–60 / photo | Ideal for brand main images or premium listings |
Model Product White Background | Product displayed by model on clean background | ¥80–150 / photo | Model fees not included |
Creative Scene Photos | Styled props, background setup, lighting atmosphere | ¥100–300 / photo | Great for brand visuals or banners |
Product Detail Shots | Multi-angle close-ups highlighting product features | ¥10–25 / photo | Usually paired with main product images |
Group Display Photos | Multiple items styled together in one frame | ¥50–120 / photo | Includes basic composition and layout |
GIF / 360° Rotating Display | Animated or 360-degree product display | ¥100–300 / file | Suitable for Amazon or brand websites |
Short Product Videos (E-commerce Use) | Product demos, unboxing, function showcase | ¥300–800 / video | Includes simple editing |
Brand Advertising Videos | Creative script, set design, models | ¥1500–5000 / video | For brand campaigns or promotional films |
Remote Shooting (Product-by-Mail) | Client ships product; studio shoots and returns it | ¥20–60 / photo | Common for cross-border e-commerce sellers |
Bulk Shooting (100+ Photos) | Large-quantity product photography | ¥10–20 / photo | Negotiable depending on product type and volume |
Additional Services
- Model Fee: ¥300–1000 / half day (standard model)
- Makeup & Styling: ¥200–500 / session
- Independent Retouching Service: ¥10–30 / photo